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Our
Process
Advances in technology have radically changed the way we do
business. We work with clients all across the country, some
of whom we have never actually met in person. Clear communication
via phone, e-mail and our web site makes it possible for us
to work efficiently with you, no matter where you are or what
hours you keep.
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Prior
to beginning a job, we present you with our strategy, timeline,
and cost estimate.
There are three phases to each project:
Step
1: Information Gathering & Analysis
We
feel that the best commercial design is that which serves its marketing
goals. When designing a new identity or web presence for your company,
we start by gathering information about your business, your goals,
and how you wish to position yourself in your industry. We study
your customers' profiles, habits, and expectations. We also learn
as much as we can about your own personal tastes and preferences.
This information-gathering phase helps us to understand you and
your company better, so that we can formulate a design strategy
that will best meet your marketing expectations.
Step
2: Design
We normally present you with three or more initial design concepts
and will go through approximately three design iterations. You can
view your work in progress through a password-protected area on
our web site.
Step
3: Production & Delivery
Once you are happy with the general design, we will prepare your
job for its final medium (either print or the web). We deliver all
printwork to you or your printer in film-ready format. Web sites
will be delivered to you or uploaded directly to your site, with
all graphics optimized, and tested on all target browsers.
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